The north star is simple: sites their owners are proud of

Honest about how we work

NorthStar is a founder-led studio that builds with state-of-the-art AI engineering (Anthropic's Claude) directed and reviewed by a human who signs every contract and answers every email. That combination is the whole trick: agency-grade craft at small-business prices, with one accountable person instead of a ticket queue.

It's also why our promises are unusual: a finished preview before any payment, one transparent monthly plan, a 95+ performance score, and no lock-in. We can afford to put the proof before the price.

What we believe

• Nothing invented, ever. Every fact on a site we build, from review counts to years in business, is verified with the owner before it ships. Market statistics carry a real source or they don't appear.
• Your reputation is the design brief. The best material isn't stock photos; it's what your customers already say.
• Pride is the metric. If you don't want to show the site to people, we're not done.
• No hostages. Your domain, your files, your customer messages: yours. Leaving us is a settings change, not a negotiation.